I&J AIR-FRI’kn AMAZING
I&J AIR-FRI’kn AMAZING This is how we helped I&J achieve the below results! the challenge The challenge was to effectively introduce the new product range to young, working professionals who value convenience and primarily shop online. I&J needed to drive product trial and create engaging, shareable social media content, all while standing out in […]
Dr Oetker CHÂTEAU GÂTEAUX
Dr Oetker Château Gâteaux This is how we helped Château Gâteaux achieve the below results! the challenge Developing communication to drive brand awareness and top of mind awareness of the retail range. Position Château Gâteaux as a premium, quality, convenient and indulgent brand through communication and visual cues to justify its premium positioning. Drive Consumption: […]
Adcock Ingram Epi-Max Baby & Junior SPF 50
Adcock Ingram Epi-Max Baby & Junior SPF 50 This is how we helped Old Mutual achieve the below results! the challenge Epi-Max SA aimed to leverage consumer trust, drive product trial, and scale awareness by creating authentic engagement in a cost-effective and efficient way.The campaign aimed to raise awareness and educate the market on the […]
The Influencer Effect | Business & Brands January ‘25 Newsletter
The Future of Influence: Why Creators Are Driving Brand Growth in 2025 In 2025, influencer marketing is more strategic than ever, with creators stepping into advisory roles and co-creating products alongside brands. As consumer trust in traditional advertising wanes, influencers are becoming essential to shaping authentic brand experiences—whether online or at live events. According to […]
Old Mutual
Old Mutual: Create Awareness Through Influencer Marketing This is how we helped Old Mutual achieve the below results! problem To create awareness around Old Mutual’s Tax Free Savings account whilst authentically generating traffic & leads from targeted social media platforms and offline communities. our solution We deployed current Old Mutual customers to generate authentic content […]
Ultramel
UltraMel: Create awareness through influencer marketing This is how we helped UltraMel achieve the below results! problem To create awareness of UltraMel and reignite interest in the well-known brand. our solution We inspired South Africans to squeeze the joy with UltraMel in its various packaging, encouraging them to share these moments with friends, colleagues, and […]
Webfluential launches evolved platform to empower Africa’s Creator Economy
The digital marketing landscape is undergoing a seismic shift. Consumers, bombarded with generic advertising, are increasingly tuning out.
Sasko
Sasko: Create Awareness and Talkability Through Influencer Marketing This is how we helped SASKO achieve the below results! objectives Create awareness and talkability around the Sasko limited edition Freedom Day loaf. tactics Deploy both nano and micro influencers to show off their favourite sandwiches made with the bread. Performance media was used to scale this relatable […]
NetcarePlus
NetcarePlus: Stimulating interest and Lead Generation Through Influencer Marketing This is how we helped NetcarePlus achieve the below results! objectives Stimulate interest and lead generation for NetcarePlus as “a new and affordable way to access private healthcare.” tactics Enlist existing Netcare brand fan nano influencers, and 3 micro influencers to promote NetcarePlus Gap Care and […]
Real Stories, Real Influence, Real Africa
The digital marketing landscape is undergoing a seismic shift. Consumers, bombarded with generic advertising, are increasingly tuning out.
