Black Friday 2023 and Influencer Marketing: A Winning Combination

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Black Friday 2023 and Influencer Marketing: A Winning Combination As Black Friday 2023 approaches, businesses are gearing up for one of the biggest shopping events of the year. This retail extravaganza not only offers fantastic deals for consumers but also presents a golden opportunity for brands to boost their sales and profits. In this article, […]

The Increasing Importance of Data in Influencer Marketing

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The Increasing Importance of Data in Influencer Marketing In today’s ever-evolving digital landscape, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. Influencers have the ability to sway consumer decisions and shape brand perceptions. However, as this marketing strategy continues to evolve, one element is becoming increasingly essential: […]

Introducing Santa’s (Not-so-little) Helper of the Season

INTRODUCING SANTA’S (NOT-SO-LITTLE) HELPER OF THE SEASON

INTRODUCING SANTA’S (NOT-SO-LITTLE) HELPER OF THE SEASON How to Win and Influence Holiday Sales with Influencer Marketing Johannesburg, 20 September23: ‘Tis the season to be jolly smart (and fast!) to capitalise on trends influencing when and how people shop and to bump up sales during the festive period. Here, influencer marketing group, Nfinity Influencer, looks […]

Influencer Marketing: A Growing Industry with Big Benefits for Business Owners

influencer marketing: a growing industry with big benefits for business owners Influencer marketing is a growing industry, and it is becoming increasingly popular with businesses of all sizes. The global influencer marketing industry is expected to reach $13.8 billion in 2023. Influencer marketing is the most effective form of marketing for millennials and 72% of […]

Marketing in 2023: the influence of personalisation, AT and people of influence

marketing in 2023: the influence of personalisation, AT and people of influence

marketing in 2023: the influence of personalisation, AT and people of influence Marketing is undergoing rapid changes, and 2023 promises to be an exciting year for marketers. The world of marketing is being shaped by the growth of personalisation, AI and machine learning, and the increasing role of influential people. These trends are expected to […]

De-influencing represents a sleeping giant our industry needed to wake.

de-influencing represents a sleeping giant our industry needed to wake.

de-influencing represents a sleeping giant our industry needed to wake. In recent years, social media has taken the world by storm, and it’s not just about connecting with friends and family. Brands have caught on to the trend and are allocating a larger chunk of their marketing spend to social media. Within that ad spend, […]

3 reasons influencer marketing is still a thing

3 reasons influencer marketing is still a thing

3 reasons influencer marketing is still a thing In recent years, social media has taken the world by storm, and it’s not just about connecting with friends and family. Brands have caught on to the trend and are allocating a larger chunk of their marketing spend to social media. Within that ad spend, influencer marketing […]

Do you have what it takes to be a micro influencer?

Do you have what it takes to be a micro influencer? Nano and micro-influencers, which are broadly defined as those people online with less than 1,000 followers, and less than 10,000 followers respectively, have a golden opportunity that bigger mega and celebrity influencers do not – that is, higher levels of organic engagement and trustworthy […]

6 expert tips on how you can become a successful social media influencer

6 expert tips on how you can become a successful social media influencer January marks the start of a new year and with it, new possibilities! With the rising popularity of nano- and micro-influencers, you may be asking yourself if you have what it takes to start a side hustle and become an influencer. The […]

biztrends2023:add the nano-influencer to your marketing arsenal

#biztrends2023:add the nano-influencer to  your marketing arsenal When people use the word ‘influencer’, it’s likely that it conjures up the name or face of a celebrity or social media star with a huge following and a reputation for specialised knowledge, authority, or insight, into a product, service, or subject, that gives them significant sway with […]