Do you have what it takes to be a micro influencer?

Do you have what it takes to be a micro influencer? Nano and micro-influencers, which are broadly defined as those people online with less than 1,000 followers, and less than 10,000 followers respectively, have a golden opportunity that bigger mega and celebrity influencers do not – that is, higher levels of organic engagement and trustworthy […]

6 expert tips on how you can become a successful social media influencer

6 expert tips on how you can become a successful social media influencer January marks the start of a new year and with it, new possibilities! With the rising popularity of nano- and micro-influencers, you may be asking yourself if you have what it takes to start a side hustle and become an influencer. The […]

biztrends2023:add the nano-influencer to your marketing arsenal

#biztrends2023:add the nano-influencer to  your marketing arsenal When people use the word ‘influencer’, it’s likely that it conjures up the name or face of a celebrity or social media star with a huge following and a reputation for specialised knowledge, authority, or insight, into a product, service, or subject, that gives them significant sway with […]

The value in being authentic

The value in being authentic Influencer marketing is often equated towards the glitz and glamour of celebrity lifestyles, but authenticity is increasingly where the actual power of influencer marketing rests. Holidays and lifestyles that are out of reach are not appealing to consumers. They want to follow actual individuals who are like them in terms […]

Executive influence – doing what influencers have done for years

Executive influence – doing what influencers have done for years The biggest news at the moment has to be the Twitter Acquisition by Billionaire meme lord, Elon Musk. Musk paid $44 billion for his stake. Yes, billion. Following the disclosure of Musk’s acquisition in a regulatory filing in October, Twitter shares increased by as much […]

The rising trend of the nano-influencer

The rising trend of the nano-influencer Brands are increasingly opting to partner with nano-influencers for a better return-on-investment using real brand fans – a trend that’s set to increase in the year to come. When people use the word ‘influencer’, it’s likely that it conjures up the name or face of a celebrity or social […]

Marketing savvy brands work with nano-influencers

Marketing savvy brands work with nano-influencers It’s no secret that the influencer marketing scene is exploding. Every industry has had a fair amount of constant development and innovation that can be really tricky to stay on top of. We live in a digital world, and new things are coming our way constantly, the one thing […]