Adcock Ingram Epi-Max Baby & Junior SPF 50
the challenge
Epi-Max SA aimed to leverage consumer trust, drive product trial, and scale awareness by creating authentic engagement in a cost-effective and efficient way.
The campaign aimed to raise awareness and educate the market on the product’s unique benefits.
our solution
theSalt executed a successful Creator Gifting Campaign, sourcing moms from diverse racial backgrounds who fit the target profile. Participants purchased the product using their own funds, bypassing traditional trial, and logistics allowing them to experience it firsthand.
- Drove trial and increased brand consideration through authentic brand conversations.
- Built organic visibility with social media posts showcasing positive experiences.
- Promoted top-performing content to sustain awareness and consideration.
theSalt creator gifting three stage innovation approach:
- Creators shopping like a real consumers.
- Sharing experiences offline through sampling occasions.
- Moving the conversation online, and sharing positive brands experiences online.
goal vs achievement
171%
content pieces
improvement on benchmark
1441%
organic reach
improvement on benchmark
7.9m
paid media
improvement on benchmark
deliverables
100 x Creator-moms
100 x In store purchases
149 x User generated content pieces
2 x Weeks from launch to fulfillment
channels used
