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RiseFM – the rise of influencer-driven growth interview with Albert Makoeng – 28 Feb24

KayaFM KayaBiz – the rise of influencer driven growth interview with Albert Makoeng – 27 Feb24

Cracking South Africa’s Influencer Marketing Code in 2024

CRACKING SOUTH AFRICA’S INFLUENCER MARKETING CODE IN 2024 Influencer marketing has exploded in recent years, becoming a cornerstone of many successful marketing strategies. But for brands aiming to resonate with South African consumers, a one-size-fits-all approach simply won’t do. South Africa boasts a vibrant and diverse audience, demanding a unique approach to influencer marketing. Understanding […]

The Rise of Influencer-Driven Growth

THE RISE OF INFLUENCER-DRIVEN GROWTH In the aftermath of the budget speech, businesses often tighten their purse strings, with marketing budgets frequently being the first to face cuts. However, some experts warn that hastily reducing marketing investment could lead to greater financial losses in the long term, despite short-term savings. The science of influencer marketing […]

Transparency in Influencer Marketing: Navigating the New Era of Digital Trust

TRANSPARENCY IN INFLUENCER MARKETING: NAVIGATING THE NEW ERA OF DIGITAL TRUST In the rapidly evolving digital landscape, influencer marketing has emerged as a cornerstone of modern brand strategy. Yet, as the sector matures, one word has become increasingly pivotal: transparency. This concept, once a mere buzzword, is now the linchpin of successful influencer campaigns, signalling […]

Black Friday 2023 and Influencer Marketing: A Winning Combination

Black Friday 2023 and Influencer Marketing: A Winning Combination As Black Friday 2023 approaches, businesses are gearing up for one of the biggest shopping events of the year. This retail extravaganza not only offers fantastic deals for consumers but also presents a golden opportunity for brands to boost their sales and profits. In this article, […]

The Increasing Importance of Data in Influencer Marketing

The Increasing Importance of Data in Influencer Marketing In today’s ever-evolving digital landscape, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. Influencers have the ability to sway consumer decisions and shape brand perceptions. However, as this marketing strategy continues to evolve, one element is becoming increasingly essential: […]

Introducing Santa’s (Not-so-little) Helper of the Season

INTRODUCING SANTA’S (NOT-SO-LITTLE) HELPER OF THE SEASON How to Win and Influence Holiday Sales with Influencer Marketing Johannesburg, 20 September23: ‘Tis the season to be jolly smart (and fast!) to capitalise on trends influencing when and how people shop and to bump up sales during the festive period. Here, influencer marketing group, Nfinity Influencer, looks […]

Influencer Marketing: A Growing Industry with Big Benefits for Business Owners

influencer marketing: a growing industry with big benefits for business owners Influencer marketing is a growing industry, and it is becoming increasingly popular with businesses of all sizes. The global influencer marketing industry is expected to reach $13.8 billion in 2023. Influencer marketing is the most effective form of marketing for millennials and 72% of […]

Marketing in 2023: the influence of personalisation, AT and people of influence

marketing in 2023: the influence of personalisation, AT and people of influence Marketing is undergoing rapid changes, and 2023 promises to be an exciting year for marketers. The world of marketing is being shaped by the growth of personalisation, AI and machine learning, and the increasing role of influential people. These trends are expected to […]