Dr Oetker Château Gâteaux
the challenge
Developing communication to drive brand awareness and top of mind awareness of the retail range.
Position Château Gâteaux as a premium, quality, convenient and indulgent brand through communication and visual cues to justify its premium positioning.
Drive Consumption: Recruit new users to the Château Gâteaux brand and get existing users to consume more of its products.
Increase sales of Château Gâteaux products and grow the Frozen Desserts category within the retail environment.
our solution
The answer wasn’t just clever, it was revolutionary. Instead of following the traditional sampling methods with in-store promotions and logistical costs, CG partnered with theSalt to deploy a network of participants, whom are every day consumers who are also nano-influencers
theSalt creator gifting three stage innovation approach:
- Creators shopping like a real consumers.
- Sharing experiences offline through sampling occasions
- Moving the conversation online, and sharing positive brands experiences online.
goal vs achievement
169%
content pieces
improvement on benchmark
716%
organic reach
improvement on benchmark
198%
impressions
improvement on benchmark
deliverables
200 x Nano Influencers
200 x In store purchases
334 x User generated content pieces
3 x Weeks from launch to fulfillment
channels used
