Mystery Shopping: Assess and verify accuracy of information and performance
This is how we helped an existing and global client who operates in retail stores nationally
objectives
The client needed real-time data on:
- Product Placement: How their products were displayed versus competitors.
- Staff Knowledge: How informed and effective staff were in promoting the brand.
- Merchandising Compliance: Ensuring product displays met brand standards.
The challenge was gathering this information across multiple regions, including remote locations, without deploying extra in-store staff.
tactics
- Unbiased feedback on product placement and staff performance.
- Cost savings by eliminating the need for extra personnel.
- Data collection in just 5 days across Gauteng, Western Cape, KwaZulu-Natal, and North West.
This allowed the client to gain quick, accurate insights, make informed decisions, and improve in-store strategies.
4
provinces covered
5
start, data + insights turnaround (Days)
0
client disputes on data accuracy
client feedback
“Management was super impressed with the mystery shopping exercise! Flawless, thank you!”
channels used
mystery shopping advantages
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Real-Time Insights: Immediate data on product placement, staff knowledge, and merchandising compliance.
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Cost Efficiency: No need for extra staff or manual logistics, when activating theSalt mystery shoppers.
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Broad Reach: Consistently accurate feedback from both urban and remote locations.
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Unbiased Feedback: Honest insights from real customers.
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Operational Optimisation: Identified areas to enhance in-store execution.
