Nfinity Influencer – a division of the Nfinity group, is thrilled to announce exciting changes to its leadership team, effective July 1st, 2024. These promotions and strategic shifts reflect the company’s commitment to growth and development within the dynamic creator economy.

Promotions – Homegrown Talent Takes the Helm

Albert Makoeng, who joined us five years ago, ascends to the position of Managing Director (MD). Albert has become an integral part of Nfinity Influencer, demonstrating exceptional integrity, knowledge, and hard work. His leadership has been instrumental in our success, and I’m confident that Albert will continue to propel the company to new heights.

Jhene Nel has been promoted to Sales Director. With six years of dedication to Nfinity Influencer, Jhene’s exceptional leadership, combined with her unwavering work ethic, makes her a perfect fit for this position. Her contributions have been invaluable, and we eagerly anticipate her continued success in this new role.

Sihle Zungu, Tarryn Fernandez, and Zane Heydenrych are all recognised for their outstanding contributions by being promoted to Sales Managers. Their exceptional passion and steadfast commitment have been key to the company’s achievements. These promotions reflect their hard work and dedication, marking a new chapter in their professional journeys.

Role Change – A Visionary Leader Steps Up

Pieter Groenewald, Nfinity Influencer’s founder and driving force, transitions to a new global role as Chief Operating Officer (COO) of Webfluential Global while also assuming the position of  Non-Executive Chairman of the SA Operation. This strategic move allows Pieter to leverage his expertise on a broader scale, overseeing Nfinity Influencer’s expansion into new markets like New Zealand, Jamaica, Spain, Argentina, and Brazil.

Organisational Vision

Reflecting on these exciting changes, Ken Varejes shared, “I am honestly so proud of the entire influencer team—their growth has been nothing but exceptional. Albert joined us some five years ago and has become an integral part of the business. He honestly made the MD role his own with his integrity, knowledge, and hard work. I personally believe that Albert will take this business to another level, which will be hard work after we have already become the leading influencer marketing company in South Africa. Similarly, Jhene has, after six years, shown herself to be a real leader with pizzazz and a work ethic rarely seen. A big shout-out also to Zane, Sihle, and Tarryn, who continue to showcase exceptional passion and have a ‘never say die’ attitude. Lastly, a massive thanks to Pieter, who has been the founder, innovator, and glue that holds the whole team together. Probably one of the best partners a person can wish for. I’m extremely happy he has taken up the Global role with our growth into New Zealand, Jamaica, Spain, Argentina, and Brazil. The great news is that Pieter also stays involved with the team and takes on the role to look after all innovation in the Nfinity Influencer group.”

These promotions and role changes are not just about titles—they represent our commitment to growth and development in the creator economy. As Pieter Groenewald eloquently put it, “We are very fortunate to operate in a growth space like the creator economy. With growth comes opportunities for businesses and individuals. We are very fortunate to have individuals who have been loyal to the business, have grown over time, and now are able to put up their hands for bigger and more challenging roles in our organisation. Well done to all of them. We are immensely proud to reward them in this manner for their loyalty, knowledge, and the grit they have shown over time and look forward to seeing them grow further from a business and personal perspective.”

Albert Makoeng added,“Our growth as an organisation is a testament to the incredible partnerships we’ve built over the years. We are nothing without the great people we work with, and it’s their dedication and passion that drive us forward. Our recent franchise deals are just the beginning of our global journey. These expansions are not merely about new markets, but about bringing innovative influencer marketing solutions to diverse audiences around the world. We owe our success to the unwavering support of our partners, clients, and brands who believe in our vision. This growth is essential for our expanding space, and we are excited to continue pushing boundaries and achieving even greater heights together.”

A Bright Future for Nfinity Influencer

The recent leadership changes reflect Nfinity Influencer’s commitment to growth, not just for our employees but also for our clients. Recognising the immense potential of the global creator economy, we’re empowering our talented team to become pioneers in this exciting space. 

Having secured our position as the leading influencer marketing company locally, Nfinity Influencer is now setting its sights on becoming a key player globally. This strategic shift positions us to become an industry leader in shaping the future of the creator economy, both at home and abroad. 

Follow Nfinity Influencer and the Nfinity group on social media for deeper insights into the creator economy and to stay updated on our journey as we navigate this exciting new frontier.

Nfinity Influencer: Building Authentic Connections, Driving Measurable Results