Old Mutual: Create Awareness Through Influencer Marketing
This is how we helped Old Mutual achieve the below results!
problem
To create awareness around Old Mutual’s Tax Free Savings account whilst authentically generating traffic & leads from targeted social media platforms and offline communities.
our solution
We deployed current Old Mutual customers to generate authentic content highlighting the Tax-free account.
Performance media was used to scale the resonating posts to a larger targeted audience.
goal vs achievement
124%
cpl
goal exceeded
7.9m
goal exceeded
deliverables
30 x Nano Influencers
92 x Micro influencers
channels used
