Sasko: Create Awareness and Talkability Through Influencer Marketing

This is how we helped SASKO achieve the below results!
 

objectives

Create awareness and talkability around the Sasko limited edition Freedom Day loaf.

tactics

Deploy both nano and micro influencers to show off their favourite sandwiches made with the bread.

Performance media was used to scale this relatable content to mass, targeted audiences.

3.2x

impressions vs brand benchmarks

150%

content pieces vs brand benchmarks