UltraMel: Create awareness through influencer marketing
This is how we helped UltraMel achieve the below results!
problem
To create awareness of UltraMel and reignite interest in the well-known brand.
our solution
We inspired South Africans to squeeze the joy with UltraMel in its various packaging, encouraging them to share these moments with friends, colleagues, and family by deploying relevant influencers to create unique content.
Performance media was added to scale the content to a relevant targeted audience.
goal vs achievement
142%
cpc
improvement on benchmark
150%
cpm
improvement on benchmark
deliverables
50 x Nano Influencers
10 x Micro influencers
channels used
